A future version of the Apple Store app will offer an augmented reality feature that will allow shoppers to point their iPhone at a product such as a Mac in the Apple Store and instantly get additional on-screen pricing and spec information. bloombergMark Gurman.


In his newsletter this week, Gurman said that Apple has been working on the feature since at least 2020 and has been testing it in stores in recent months, but it’s not clear when it will go public. He said that Apple plans to release a companion API for developers so that other retail stores can use the feature too.

“If the service debuts in the near future, it will be one of Apple’s most significant AR-related launches to date – and a taste of what’s to come with the headset,” Gurman wrote, referring to Apple’s long-awaited AR/VR. the headset is expected this year.

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