Ashton Kutcher's venture firm leads a $15 million investment in a climate tech startup

Ashton Kutcher’s venture firm leads a $15 million investment in a climate tech startup

Actor (and travel tech investor) Ashton Kutcher is at it again, as his venture capital firm Sound Ventures has co-led a $15 million investment in climate tech company Chooose.

It’s the latest in a long chapter of travel investing for Kutcher, revealed Friday, with previous deals including Affirm, Airbnb, Hipmunk and Citymaps, which was bought by TripAdvisor.

Norway-based Chooose, which offers climate solutions such as carbon offsetting, carbon removal and sustainable aviation fuel, already works with global companies and airlines, including British Airways, Air Canada and Japan Airlines. It also works with Booking.com, Trip.com and SAP Concur.

Startups like this one arose quickly out of a need to give companies a better understanding of their carbon footprints from flying. This additional capital will go toward expanding its platform and “embedding climate action solutions into customer experiences.” It also plans to expand into new geographies, thanks to funding provided by Soundwaves, which is the sustainability-focused vehicle for Kutcher’s fund.

GenZero, a decarbonization-focused investment firm owned by Singapore’s Temasek, also co-led the investment round. Existing investors Shell Ventures and Vinyl Capital also participated in the series B round. Other current investors include travel tech giant Amadeus and Contrarian VC.

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