Elevate Sports Ventures to lead Everton's strategy in the era of new stadiums

Elevate Sports Ventures to lead Everton’s strategy in the era of new stadiums

Everton Football Club of the English Premier League has selected Elevate Sports Ventures to lead its commercial efforts amid the construction of its proposed nearly 53,000-seat stadium in Liverpool.

Elevate will handle partnerships and sales for the club’s future home, lead the venue naming rights and search for founding sponsors, and support Everton’s sales and premium hospitality strategy for the Toffees’ new stadium, to be It will open in January 2025.

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The US-based sports and entertainment consultancy will also provide the club with business intelligence and analytics support in key areas, including digital media and marketing.

“We have set out a clear strategic vision for our new stadium,” Everton director of international growth, revenue and communications Richard Kenyon said. “Our work with Elevate, which brings a unique and unmatched skill set, will help us maximize the business opportunities that our new stadium offers.”

Construction on Everton Stadium began in August 2021. The new, larger venue will replace Goodison Park, which has a capacity of 39,572 spectators and a waiting list of nearly 20,000 fans for season tickets, according to the club. The new partners hope that the brand’s interest in the club and Everton Stadium will match fan demand.

“Everton’s ambition to create one of the world’s greatest stadiums, on such a unique property, has the potential to change the legacy of the club and the city of Liverpool forever,” said Shawn Doss, chief commercial officer of Elevate Sports Ventures. for international. “Everton and Elevate are aligned and confident in our shared commitment to creating a best-in-class experience for Everton fans, players, partners and the Liverpool community.”

Launched in 2018, Elevate currently has four European professional football teams as clients, supporting venue development, partnership and ticketing strategy for three Premier League clubs and one LaLiga franchise. Last year, Elevate was also selected by FIFA rights holder to sell hospitality packages for the 2022 World Cup in Qatar. The consultancy’s other clients include the NCAA, NHL, US Open and College Football Playoff.

Elevate’s investors include Arctos Sports Partners, Oak View Group, Harris Blitzer Sports & Entertainment, the San Francisco 49ers and Live Nation.

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