Elon Musk Plans Big Change: New Subscription For Ad-Free Twitter

Elon Musk announces a more expensive subscription for ad-free Twitter

Web subscriptions are also available for $8 per month or, at a discount, $84 per year. (Archive)

Washington:

Twitter chief Elon Musk announced in a series of tweets on Saturday that the company’s subscription service would show less advertising to users, including an ad-free tier.

The announcement comes as the social network has faced major economic uncertainty since Musk acquired it in October.

“Ads are too frequent on Twitter and too big. We will be taking steps to address both in the coming weeks,” Musk posted on his Twitter account on Saturday.

And for those who choose it, “there will be a higher-priced subscription that will allow zero ads,” Musk added.

That would be a sea change in the business model for Twitter, which has so far relied on targeted advertising to generate revenue, before launching a paid subscription service in mid-December.

But the publicity has been a question mark for Twitter of late, after Musk fired about half of the company’s 7,500 employees late last year. The move raised concerns that the company was understaffed to carry out content moderation and scare off governments and advertisers.

Musk said his strategy was to vastly cut costs while generating revenue, and that a new subscription service called Twitter Blue, which gives users a coveted blue check mark for a fee, would help achieve that goal.

The service costs $11 a month in the United States and is available on Apple’s iOS and Google’s Android mobile operating systems, according to a page on the company’s website.

Web subscriptions are also available for $8 per month or, at a discount, $84 per year.

Twitter Blue is currently available in the United States, Canada, Great Britain, New Zealand, Australia, and Japan.

Twitter, led by Musk, has been beset by chaos, with mass layoffs, the devolution of banned accounts and the suspension of journalists critical of the South African-born billionaire.

The Musk acquisition also saw a rise in racist or hateful tweets, drawing scrutiny from regulators and scaring away big advertisers, Twitter’s main source of revenue.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)

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