Galaxy S23 proves that Samsung is crazy about the iPhone after years of anti-Apple propaganda

Galaxy S23 proves that Samsung is crazy about the iPhone after years of anti-Apple propaganda

We’re less than two weeks away from the official unveiling of the new Galaxy S23, S23+, and S23 Ultra (February 1st, remember the date), and surprisingly, we keep receiving recently leaked official phone renders.

Well, one of those official looking renders seems to have sparked what phone fans would call “an outrage” on Twitter. The image shows a side view of the new Samsung Galaxy S23 phone, which strongly resembles the iPhone 14 Pro marketing materials we saw last fall when Apple’s flagships were unveiled.

It’s really not just how the Galaxy S23 is positioned in the picture, but how the phone’s shiny aluminum frame gives off an iPhone 14 Pro-like glow with muted but premium colors. Honestly,

I would not pay attention to this, if not for two points:

  • People (and by that I mean tech enthusiasts) seem to really care about the smallest details (always amazes me, by the way).

  • As a company that has repeatedly poked Apple and the iPhone into several overtly targeted ad campaigns, Samsung certainly doesn’t shy away from taking inspiration from how Cupertino does certain things.

However, this story is based on more than just one marketing image. Instead, let’s talk about Samsung’s bizarre (probably one-sided) love-and-hate relationship with Apple and the iPhone. I’d also like to spend a little time on the actual aesthetics of the new Galaxy S23 and S23+ phones. as it turns out, a lot of twitter users find them a bit “tasteless” and while i really like some aspects of samsung’s design, i think i understand why some android users are frustrated…

The design of the Galaxy S23 shows that Samsung is firmly following Apple’s idea of ​​”slow innovation”. forget about Android competition

As someone who makes a living doing what I do (we’re not sure yet), it’s not hard to see that Samsung has been mimicking Apple’s “gradual upgrade” strategy for 2-3 years now. And as I’ve said in recent stories, I actually think this is the right move, as it gives the South Korean company enough time to focus on certain details of the user experience and successfully release exceptional Galaxy flagships (which Samsung has). been doing for several years).

By this, I certainly don’t mean that Samsung should put itself in an “apple box” and give us almost identical phones for 2-3 years in a row. Before you ask, yes, Apple can (and does) get away with it, but that’s only because the iPhone is the only phone in the world that runs iOS.

Samsung, on the other hand, competes with a bunch of other Android phone makers, and lately it seems like some of them have really excelled in… design.

As I said before, phone buyers choose primarily with their eyes, and therefore this aspect of phones may be much more important than some might think:

  • Google has been releasing some of the freshest and most popular Pixel phones for two years now with the Pixel 6 Pro, which (to me) is also the most beautiful smartphone I’ve ever owned. like the Pixel 7 series that everyone seems to love (me – not as much as I liked the Pixel 6)

  • Another example of betting on looks is the Nothing Phone 1, which at its core is no different from any other $400 phone on the market; his special strength is that he is dressed in very shiny clothes; founder Carl Pei cited Nothing’s choice to rely on design as a selling point, as a way to make the Phone 1 stand out in a sea of ​​similar tiles; judging by how well the device was received, it could have been a successful experiment

  • Another example of “fashion thinking” in the world of phones comes from Xiaomi, namely the Xiaomi 13; What’s interesting here is that the Chinese phone maker is sort of trying to steal Samsung’s own thunder by giving us the phone with the thinnest bezels (a name that used to belong to the Galaxy S22); Xiaomi is also leaning towards the idea of ​​making phones that not only work but also look like… the right cameras – of course, the “living” proof is the Xiaomi 12S Ultra (heart emoji; right in my lane)

Buckle up! Twitter users react to new Galaxy S23 design; find it “boring”; too similar to cheaper Galaxy phones

Now I haven’t provided the above design examples (Pixel, Nothing Phone, Xiaomi) for no reason – as I slipped away, these are all phones/designs that seem to be liked by the general public and are often praised on social media. They’re attractive, but they also stand out in completely different ways… Meanwhile, the phones in the new Galaxy S23 series look pretty much the same as their predecessors – if not softer, at least when viewed from behind. new Samsung flagships.

Another topic being discussed on tech twitter is why Samsung is “not afraid” to make its flagship phones look like mid-range devices, and while that’s probably good news for those who buy more affordable Galaxy phones, I get it. why Samsung fans want the company to differentiate the $1000 “S” series from the $300-$500 “A” series.

The new Galaxy S23 and A54 are expected to look almost the same not only from the back, but also from the front. Again, great news for those looking to get the Galaxy A54, but perhaps something that makes users willing to spend more feel a little less “special”.

And yet… The same Samsung that has been emulating Apple’s strategy of “safe but slow” updates for the past 2-3 years continues to openly “mock” Cupertino for being “less adventurous/creative” (I know, I feel like I off topic, but stick with me)… We’ve all seen Samsung’s somewhat obnoxious ads that portray the iPhone as a phone for “ordinary” people (iPhone = boring). But now I feel like I need to ask Samsung’s designers and marketers…

“An iPhone…too much?”

Time is over! Galaxy S24 should have a breathtaking new look (highly recommended); Samsung may want to stop bullying Apple and focus on itself (not necessarily)

In any case, I’m not writing this story to teach Samsung a lesson (why would I even teach a company that is worth millions), but to try to talk about something that many other Samsung users are already discussing on social media. networks…

To get even more personal, I think the Galaxy S23 and S23+ are going to be some of the most beautiful phones on the market…when viewed from the front! That’s thanks to Samsung’s use of symmetrical borders (rumored to get even thinner this year) and a tiny selfie camera cutout that makes iPhone’s “Dynamic Island” look like a Dynamic… subcontinent (based on iPhone 14 Pro/Pixel user 7Pro).

But just as there are no two opinions that the new Galaxy S23 will look much cleaner than the iPhone 14 Pro from the front, the general consensus online seems to be that the S23 phones look too bland and uninteresting when photographed side by side. with the Pixel 7, Nothing Phone, or even the new OnePlus 11 (which brings more camera punch energy).

Samsung should (probably) take a few more risks and (maybe) stop making fun of Apple.

  • Grow some cojones (and I mean the best) and see what Google (honestly enough, a company with nothing to lose) is doing with the Pixel line; in other words, don’t be afraid to give us something bold and different, Samsung!; at the moment I mean exactly the Galaxy Fold / Flip 5 and Galaxy S24 series)
  • Maybe (just maybe) stop “taunting” Apple with video ads, which I sometimes find funny but mostly annoying; it only makes Cupertino seem like a more mature, concentrated and focused brand, while Samsung seems like the opposite; it also calls into question Samsung’s carte blanche to take inspiration from the marketing, design, etc. of Apple and the iPhone.

As always, if you agree or disagree with my remarks, the comments section is open! Would you like to see Samsung get a little bolder when it comes to the aesthetics of the new phones, and how do you feel about the whole “play fun on the competition” thing?

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