CLEARWATER, Fla. – Hotel Internet Services (HIS), a full-service provider of Internet services and solutions for the hospitality industry, today released a set of valuable analytics showing how streaming content trends continue to evolve across the global hospitality market. Leveraging combined data from properties equipped with its GuestCast streaming platform, HIS, by publishing such analytics, aims to provide industry hoteliers with up-to-date information on how to adopt an in-room entertainment strategy that aligns with current behaviors. and expectations of modern guests.
With streaming content now the predominant form of entertainment in consumers’ homes, HIS GuestCast analytics also reveal that hotel guests’ preferences for using streaming technology have only increased. For example, guests were found to use GuestCast an average of more than 3 casting sessions per room each day. Streaming session length now averages four hours and 17 minutes for each guest, while 44.6 percent of rooms used their GuestCast devices on a monthly basis. Taken together, these analyzes strikingly demonstrate the growing confidence guests are placing in the ability to stream their own verses of content using more traditional entertainment options such as cable TV or video on demand.
HIS’s GuestCast analytics also reveal how hotel guest streaming behaviors continue to expand to include an increasingly diverse range of streaming subscriptions that a property’s solution should support. The top ten most used streaming services now include:
- first video
- Max HBO
- youtube tv
“We know that streaming content has eclipsed traditional TV for some time now, but what hoteliers need to recognize is that the presence of a streaming platform inside the rooms is no longer up for debate – guests are demanding access to technology and seek to use it more and more throughout their stay”, said Gary Patrick, CEO of Hotel Internet Services. “Keeping up with guests’ in-room entertainment expectations means not only adopting any type of streaming device, but one that can deliver the flexibility and ease of use that guests experience when they’re at home.”
As a streaming solution designed specifically for hospitality environments, GuestCast is remarkably designed to be instantly compatible with virtually any streaming subscription a guest wants to access on in-room TVs. By also offering a streamlined device pairing process that allows guests to stream content simply by scanning a QR code, GuestCast is also credited with eliminating commonly encountered troubleshooting issues. Based on the latest device usage analytics, GuestCast only receives support call requests from one percent of users, which translates to roughly one in 100 guests. This further reinforces GuestCast’s primary goal of serving as an intuitive and easy-to-use streaming platform that even new and unfamiliar users can seamlessly interact with.
A key differentiating feature of GuestCast that allows you to collect usage data is its innovative GuestCast analytics dashboard. Available to any hospitality business that implements the casting platform, the GuestCast Analytics Dashboard provides each property with real-time analytics on the performance of in-room entertainment strategies. In addition to tracking GuestCast usage rates, the dashboard can even monitor the strength of guest room WiFi signals to ensure connectivity remains high quality and in line with guest needs.
For more information on the full range of technology solutions available from Hotel Internet Services, please contact Shelly Chandler at 866-265-7575 ext. 737 or email [email protected].
About Hotel Internet Services, Inc.
Since 2003, Hotel Internet Services, Inc. (HIS) has been a leading provider of next-generation communications technology, including high-speed Internet access, the latest in-room entertainment and contactless services, IoT and security systems, serving all hospitality connectivity needs since 2003. Backed by 24/7 guest service monitoring and support, HIS innovations not only include cutting-edge network technology that can meeting the highest of guest expectations, it also includes GuestCast, the industry’s most user-friendly and advanced streaming platform proven to deliver the ultimate in-room entertainment experience. GuestCast not only ensures user-friendly interaction with features including QR code-based device pairing capabilities, but also ensures optimal performance with the GuestCast Dashboard. With data-rich analytics, hoteliers can leverage the GuestCast Dashboard to not only monitor the health and usage of individual streaming devices, but also gain insight into the Wi-Fi signal quality of each network access point. In addition to hotels and resorts, HIS also supplies equipment and services to hospitals, casinos, military and student residences, nursing homes, timeshares, condominiums, conference centers, apartments, gyms, and many other commercial locations.
As the industry’s most trusted go-to provider for the latest in network connectivity and IoT-based innovation, HIS has been credited with successfully improving online capabilities and guest satisfaction rates for countless hotels and resorts across the globe. Headquartered in Clearwater, Florida, HIS serves North America, Australia, Latin America, and Europe.
public relations manager