How Trevor Immelman is promoting his underdog international team

How Trevor Immelman is promoting his underdog international team

Trevor Immelman’s message to his international team on Monday night was as nuanced as it was inspired.

Borrowing a page from the European Ryder Cup team’s playbook, the international captain set the stage with some history. Although the Presidents Cup is relatively new, having started in 1994, the South Africans identified each player and vice-captain with a number based on the players, captains and vice-captains that preceded them.

For example, Adam Scott is No. 31 in the international team’s legacy, only slightly behind No. 28 Mike Weir, a vice-captain on this year’s team, as the oldest member of the Quail Hollow Club.

Immelman’s message also had some purposeful imagery, noting that the games are played in North Carolina, where the Wright brothers invented flight.

The international team combines a variety of cultures

“Why can’t we fly?” he told the team about him. “Why can’t we win?”

Staying on the theme of flying, Immelman’s gift to his team was Rolex Air-King watches, which are designed specifically for pilots.

“It certainly showed how much work he’s put into this and how much it means to him and how deeply he’s thought about what he can give us as an opportunity and an experience this week,” said Scott, in his 10th competition. “He has gone further than anyone before. Just from his speech alone, you could tell that he has thought a lot about what he wants from us this week.”

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