LIV Golf might finally have a TV deal, with a very unexpected network

LIV Golf might finally have a TV deal, with a very unexpected network

David Feherty, the golf analyst who also works as a comedian, told the crowd at the Kravis Center in West Palm Beach, Florida, that LIV Golf is close to closing a deal with a network known for teen dramas and superhero shows. .

The CW Network, with 220 affiliates across the country, is next in line as LIV tries to secure a TV deal. Feherty hinted that there might be an announcement soon, possibly this week.

“Have you heard of CW?” he told her after her show last Thursday. She then added, “I might get fired for this, but…”.

LIV, the breakaway golf league financed by the Saudi Public Investment Fund and headed by Greg Norman, held eight events in 2022, its inaugural season. The only way to tune in was through LIVGolf.com and YouTube.

The LIV Golf logo is displayed at Trump National Doral during a pro-am tournament on October 27, 2022.

Feherty left NBC Sports and the Golf Channel last summer to work as an analyst for LIV. When asked in August why he made the switch, Feherty told the Toledo Blade: “Money. I heard ‘Well, it’s to grow the game.'” Bull—-. They paid me a lot of money.

Feherty, however, wasn’t fully breaking the news when it spilled on the CW. Sports Business Journal recently reported that the CW Network was the new favorite to close a deal with LIV.

Securing a television deal is paramount to LIV’s core team gaming business model. The series will be renamed the LIV Golf League this year and will increase to 14 tournaments. He will continue to play uncut 54-hole events with 12 four-man teams that he is looking to franchise as the main source of revenue to help start to offset the billions it cost Saudi Arabian PIF to get the league up and running.

But to maximize the value of each franchise, LIV must land that television contract and find sponsors throughout the league. Partnering with the CW would be that first step. Norman has said that it won’t be until the end of this season at the earliest before the teams are sold.

Successful inaugural season

By all measures, LIV had a successful inaugural season. Norman was able to attract bigger names than expected – Phil Mickelson, Dustin Johnson, Cameron Smith, Brooks Koepka, Bryson DeChambeau – and the league caught the attention of the PGA Tour, which reacted by pumping more money into its product.

LIV was polarizing and found its niche in the golf market.

But the news has come sparingly since the season ended in late October at Trump National Doral. Rumors of more prominent defectors were circulating at the time, and former President Donald Trump promised big names would leave the PGA Tour for LIV.

OPINION:Trump spends LIV pro-am praising his game and showing that Joe Biden is in his head

But no new players have joined since the 2022 season concluded and the list remains a mystery. Many of the most popular names have personally dismissed the rumors. Patrick Cantlay said he has “no plans” to join LIV. Jason Day told The Palm Beach Post that he won’t be leaving “as of right now.” Xander Schauffele said: “I know where I’ll be playing next year and probably, if I had to guess, in the next few years where I’ll be playing.” He was referring to the PGA Tour.

Cameron young. Jon Rahm. Adam Scott. They all remain on the PGA Tour. If there is any movement between now and the start of the LIV season, it could be at the level of Mito Pereira de Tequesta.

LIV desperately needs more star power. The number of high-profile names making the jump early was impressive, but that’s not enough to compete with star power on the PGA Tour.

NORMAN:LIV Golf’s head isn’t at the event it founded, but it still looms over it

LPGA:LIV women’s golf league could be hard for players to turn down

Instead, the biggest news when it comes to transactions since the end of last season has been two significant LIV departures. Matt Goodman, the franchise director, left LIV this month and COO Atul Khosla stepped down in December. Both, according to Sports Business Journal, were “seen as key figures as LIV looks to bolster its business model and begin leveraging traditional ways of generating revenue.”

Additionally, a full schedule was expected to be released in November, but only seven tournaments have been announced at venues in Mexico, Arizona, Australia, Singapore, Oklahoma, Spain and West Virginia. The season begins February 24-26 at Mayakoba in Mexico.

The rest of the schedule should be posted soon. Some of the venues that held the LIV event last season are expected to return, such as Doral, Bedminster, Chicago, Boston and London. Trump said LIV would host a tournament at his property outside Washington, D.C.

And no news has been bad news when it comes to Official World Golf Ranking points. OWGR’s board of directors is moving slowly with LIV’s request for its golfers to receive points. However, in December they announced that a Mexican development tour founded in 2017 would start receiving points this month after a 16-month application process. LIV applied for OWGR points last July.

Tom D’Angelo is the sports columnist for The Palm Beach Post. You can reach him at tdangelo@gannett.com.

This article originally appeared on the Palm Beach Post: LIV Golf: David Feherty Teases Potential TV Deal With CW Network

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