Some of the biggest streamers in Madden The community announced that they were going on a “package strike”, creating a hashtag and refusing to spend money on Madden 23 years Ultimate Team mode until publisher Electronic Arts makes some changes.
What is Ultimate Team?
Both Madden and FIFA have wildly popular multiplayer game modes called Ultimate Team that allow users to create their own teams of all-time greats. The problem is that you have to get your players through cards, and those cards are blindly sold in sealed virtual packs, and those packs are paid for with real money.
As Polygon reportstreamers — which for sports games like this are a huge part of the online community — they created the hashtag #packstrike and urge all players, not just their fellow content creators, to refuse to spend a cent on Ultimate Team until EA addresses their concerns.
Zirksee, speaking for both himself and “other creators in the community,” shared the group’s requests earlier, saying they were asking for, among other things, “better rerolls” and “better deck odds in general” when opening the player more expensive. packs, as well as restoring rewards that were offered for games (including some that were originally offered in the first week of Madden 23 years release) which have since been removed:
As I said just this weekthere is no amount of tweets, reviews, or comments that will get publishers to go back to the extent of monetizing major sports game series in 2022. The only thing that moves the needle with these companies is money, and therefore , the only way for disgruntled players to make their point is to withhold that money.
So it’s heartening to see content creators mobilizing as a means of protest! Although it’s also wild to consider that a decade of turning sports games into shakedowns has normalized things to the extent that people are “surviving” not to have mods removed or completely free given that you’ve spent already 60 dollars per game. Instead, they want some of the game’s most exploitative systems tweaked less exploitative.
It’s like asking your prison warden for fluffier pillows. It remains to be seen, of course, how successful this “strike” will be, but if it has any kind of impact on EA Sports, I’d hope it at least sets a precedent for sports game fans – if they really are as fed up with this constant nickel-and-diming as much as they say they are – let’s start taking some more drastic measures.