Nagoya uses auto industry ties to position itself as a startup hub

Nagoya uses auto industry ties to position itself as a startup hub

When SoftBank-backed Station Ai opens in Nagoya in 2024, it will be the largest start-up facility in Japan, as well as the most visible physical embodiment of the city’s ambition to attract young companies, capital and international talent.

The mammoth six-story facility will house startups, provide mentoring facilities, and foster global ties and programs. It will also be a new outlet as Japan’s fourth most populous city is being billed as a startup hub.

Nagoya, which has invested in press tours and promotional materials to put it on the business map, is seeking to transform itself from a manufacturing hub to an innovation hub, drawing on the expertise the city already has access to.

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