September 21, 2022
New data from Parks Associates found that nearly a quarter of US internet households (23%) agree that pirating content is acceptable, up from 14% in 2019.
According to the MPAA, pirated video generates more than 230 billion views a year, and 80% of global online piracy is due to illegal streaming services. Video piracy costs the US economy nearly $71 billion each year.
Specifically, more than 126 billion views of U.S.-produced television episodes are generated each year. About 70,000 jobs a year are lost nationally due to music piracy. Illegal downloading of copyrighted materials occupies 24% of global bandwidth.
“Nearly half of pirates believe stealing content is acceptable because there are no behavioral consequences,” said Jennifer Kent, vice president of research at Dallas-based Parks, in a statement.
Parks will host a virtual webinar on the topic on September 22 at 11 am CST, as part of the fifth annual Future of Video: OTT, Pay TV and Digital Media.
“The session provides insights into piracy behavior and triggers and strategies for balancing piracy prevention with subscriber retention and churn drivers,” said Kent.