Nearly a Quarter of US Internet Households Support Video and Music Piracy – Media Play News

Nearly a Quarter of US Internet Households Support Video and Music Piracy – Media Play News

Erik Grünwedel

New data from Parks Associates found that nearly a quarter of US internet households (23%) agree that pirating content is acceptable, up from 14% in 2019.

According to the MPAA, pirated video generates more than 230 billion views a year, and 80% of global online piracy is due to illegal streaming services. Video piracy costs the US economy nearly $71 billion each year.

Specifically, more than 126 billion views of U.S.-produced television episodes are generated each year. About 70,000 jobs a year are lost nationally due to music piracy. Illegal downloading of copyrighted materials occupies 24% of global bandwidth.

“Nearly half of pirates believe stealing content is acceptable because there are no behavioral consequences,” said Jennifer Kent, vice president of research at Dallas-based Parks, in a statement.

Parks will host a virtual webinar on the topic on September 22 at 11 am CST, as part of the fifth annual Future of Video: OTT, Pay TV and Digital Media.

“The session provides insights into piracy behavior and triggers and strategies for balancing piracy prevention with subscriber retention and churn drivers,” said Kent.

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