Meet Oneleaf, a startup company that wants to make hypnosis mainstream. The startup has designed an app that helps you get started in hypnosis and follow various programs to quit smoking, reduce anxiety or lose weight.
Oneleaf raised 4.6 million dollars (4.2 million euros) from Frst, Kima Ventures, Raise Ventures and various informal investors. Bpifrance also contributed hundreds of thousands of dollars on top of that through non-equity financing.
“How to quit smoking was a topic that really mattered to me. I discovered a whole new world, and that is hypnosis,” founder and CEO Eliott Cohen-Skalli told me. “And the digital experience is better than the physical one. Hypnosis is a state of relaxation and concentration at the same time.
According to Cohen-Skalli, the reason it’s easier to practice self-hypnosis at home is that you’re in a calm, familiar environment. You are not in someone’s office sitting next to a stranger.
There is also a reason why an app can do well in the hypnosis industry. Real life hypnosis sessions can be quite expensive, especially in the US.
Oneleaf has written a handful of 21-day programs that will help you with smoking, weight control, or lack of sleep. The company has worked with hypnosis professionals to design these sessions, such as Laurent Taton, Emily Balcetis, and Judith Prochaska.
The startup then recorded these sessions and added some binaural beats for the background music. The result is an audio-only experience that you can start whenever you want from your phone. Each session lasts 20 to 30 minutes.
Just like meditation or fitness apps, Oneleaf bets on subscription revenue. Users can pay $68 to access Oneleaf’s library of content. There are also in-app purchases that allow you to unlock a particular program.
The app has been around for a few weeks now and the feedback has been good so far. The company now hopes to be able to generate 10,000 downloads per month as quickly as possible. When it comes to the distribution strategy, the company will drive some downloads through ads, engage web users with content optimized for popular keywords, and sign partnerships with some influencers.
By the end of 2023, Oneleaf hopes that it will also be able to convince companies to pay for its product so that it can be part of the benefits package. Many companies pay for employee assistance programs and various subscription products. Adding Oneleaf to this line of apps and services makes sense and could create an interesting second revenue stream for the startup. But first, it will be interesting to see if Oneleaf manages to build a loyal user base with its consumer product in the coming months.