Plum, UK, FinTech, Personal Finance app, Money Management

Plum launches its personal finance app in 5 more European countries

By Gloria Metri

Plum, the smart money app with 1.5 million users, has announced its launch in five new European countries: Italy, Portugal, the Netherlands, Greece and Cyprus.

Plum customers in these markets can now connect their bank accounts to the app. With its unique automated tools, Plum helps people manage their finances and combat money inertia when it comes to making smart financial decisions. This includes helping people set aside money automatically and regularly, based on their goals.

The app also allows its clients to diversify and grow their money over the long term with its stock investing service. Individuals can invest up to 3,000 US shares with no commission. They can start investing from as little as €1 through fractional shares in popular companies like Google, Meta or Amazon.

Plum also offers a 100% biodegradable and recyclable VISA debit card at no additional cost to its subscription-paying customers, allowing users to pay online, through Google Pay or directly in-store, or withdraw cash without additional charges anywhere in Europe. .

Victor Trokoudes, Co-Founder and CEO of Plumsaid: “We are delighted to bring Plum to five new European countries and help people manage their finances there. This is a challenging economic period as people are experiencing levels of inflation not seen in decades, leading to cost of living challenges. Arguably, the need for long-term financial resilience has never been clearer, and we created Plum precisely to help people address this, helping to ensure their money management is automated and wealth is cared for for the future.” .

The launch marks the next step in the European expansion of Plum, which has previously launched in the UK, France, Spain, Ireland and Belgium. This means that Plum is now present in 10 European countries in total.

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