Samsung and The Tonight Show Starring Jimmy Fallon are once again joining forces, using Fortnite* as the platform for the first ever interactive game show, Tonight at the Rock Powered by Samsung Galaxy, launching Tuesday, September 20th.
Tonight at the Rock Powered by Samsung Galaxy takes fans on an immersive journey through the metaverse where players can freely explore a fantasy version of iconic New York City landmarks such as Central Park and Times Square, as well as famous Tonight Show locations such as like Rockefeller Center. and Studio 6B. A series of mini-games inspired by Tonight Show favorites like Giant Pong, as well as game modes like Race Up the Rock, Cabbie Crash Course, and Escape Studio 6B can be unlocked as players travel through the virtual world. To level up, players can use in-game bonuses for Samsung’s latest and best-selling mobile devices, including the Galaxy Z Fold4, Galaxy Watch5, Galaxy Buds 2 Pro, and Galaxy Tab S8 Ultra.
To play for free, fans can simply download Fortnite on Android and many browser, PC, and console-enabled devices, including XBOX, PlayStation, and Nintendo Switch. With single and multiplayer options, “Tonight at the Rock Powered by Samsung Galaxy” will appeal to the whole family and fans from all over the world.
Watch an excerpt from yesterday’s episode of The Tonight Show Starring Jimmy Fallon for a new virtual experience:
Fans can tune in to The Tonight Show Starring Jimmy Fallon on Wednesday, September 21 at 11:35 pm ET/PT for a special integration into the show that mirrors one of the games outside of the real 30 Rock.
“At Samsung, we are always looking for opportunities to provide users with a unique experience with their Galaxy devices,” said Janet Leigh, senior vice president of mobile experience at Samsung Electronics America. Tonight at the Rock brings fans a unique social adventure right in the heart of 30 Rock, all enhanced by Samsung’s in-game bonuses made possible by the Galaxy ecosystem. We’re so excited to offer the first-ever interactive Tonight Show gaming experience to late night lovers in a way that pays homage to our longstanding creative partnership.”
“Over the past few years, I have been fortunate enough to partner with Samsung on just about every idea we could dream of.” said Jimmy Fallon, host of The Tonight Show Starring Jimmy Fallon. “This time I asked them if we could do something with Fortnite. They immediately agreed and we created a gameplay that brings Tonight Show fans and Fortnite fans together. I think it’s great because we all share the same mission, which is to bring people from all over the world together to have fun.”
“Over the past several years, we’ve partnered with Samsung on unique and compelling integrations to provide Tonight Show viewers with a first-of-its-kind experience they can’t get anywhere else,” said Mark Marshall, President, Advertising and Partnerships, NBCUniversal. “Now we are transforming with our partners as the industry dives deeper into the activation of technologies such as metaverse platforms redefining interactive advertising in iconic intellectual property pieces such as the NBC Late Night slate.”
Samsung has creatively partnered with The Tonight Show Starring Jimmy Fallon for a host of exciting activations such as a custom 60-second post-Super Bowl game campaign, the first-ever Tonight Show Film Festival, the release of the Five Boroughs Edition, and most recently surprised three dedicated teachers by Day Mother’s Day and National Teacher’s Day with a Galaxy Bundle and $25,000.
“Tonight at the Rock Powered by Samsung Galaxy” is another example of Samsung’s ongoing innovation, bringing Galaxy technology to the Metaverse and beyond. In January, Samsung introduced the Samsung 837X, an online hub and playground replicating Samsung’s flagship store in New York. Samsung released “Samsung Superstar Galaxy” on Roblox this summer, featuring the Galaxy Z Flip3 as the hero device and pop artist Charli XCX as the guide for players throughout the experience. Charli XCX’s final performance in the game was nominated for an MTV Video Music Award in the newly introduced “Best Metaverse Performance” category.