For all the celebrity cameos (Lenny Kravitz! Matthew McConaughey! Alex Moffat of “Saturday Night Live”) and hopeful downtown San Francisco restaurateurs and hotel operators, Dreamforce, the titanic conference put on by corporate tech giant Salesforce, is a pain in the ass for just about everyone else in San Francisco! Francisco, tourists and residents alike.
Beyond the clogged streets and sidewalks of downtown San Francisco, Dreamforce makes explicit Salesforce’s pervasive presence in the city. It not only occupies a massive physical space; for a few days a year, it turns out to be a huge imposition on everyone else who lives, works and visits downtown San Francisco.