Shams Charania remains in place.
The 28-year-old NBA news agent was a free agent this year. He has signed new deals to stay at Stadium/Bally Sports – both owned by Sinclair – and The Athletic, The Post has confirmed.
“Shams has been a critical piece in Stadium’s growth and evolution, elevating our content across both digital media and television experiences,” Stadium CEO Jason Coyle said in a statement. “He is one of the best professionals and people in our industry and we are truly excited to continue to build on our long-standing and trusted relationship.”
Steve Rosenberg, president of Bally Sports, added: “As one of the most important people in the NBA today, we are incredibly excited to keep Shams within the Stadion and Bally Sports family and build on our partnership.”
Charania appears on digital and TV platforms for Stadium and Bally Sports. He appears on Stadium’s weekly NBA show, “Inside the Association,” as well as “The Rally,” which Stadium produces for the Bally Sports RSNs every weeknight. “The Rally” effectively serves as the pregame show for RSN’s live sports, which include about half of the local rights for MLB, NBA and NHL.
This year’s Stadium NBA Draft broadcast had 1.26 million viewers and 4.66 million total views on Twitter — up from 1.2 million last year — and was watched for 1.68 million minutes.
This is Charania’s third contract with both Stadium and The Athletic, both of which he joined in 2018. When he receives a premium, both outlets are credited. The Athletic was acquired by The New York Times in January.
When The Post profiled Charania last May, covering his business trajectory and wild screen time stats, it was noted that he might receive interest in providing content for sportsbooks. It is a possibility, in the future, that he will add a sportsbook to his list of employers.