supporting the next wave of creative entrepreneurs

supporting the next wave of creative entrepreneurs

When YPP started, YouTube had one creative format, the standard landscape video, and one main source of revenue: ads. Fast-forward to today, creators are continually testing the limits of expression, from 15-second vertical shorts, 15-minute videos, and 15-hour live streams. And they are building their businesses based on diversified revenue streams, from fan funding to brand sponsorships.

YouTube now offers 10 ways for our more than 2 million partners to earn money. But we’re not done. Today we’re expanding our partner program, which means more creators and artists will have the opportunity to earn money on YouTube through different creative formats.

Starting in early 2023, Shorts-focused creators can apply to YPP by reaching a threshold of 1,000 subscribers and 10M Shorts views for 90 days. These new members will enjoy all the benefits our program has to offer, including ways to earn money like long-form ads and Fan Funding.

We also want to support creators who are even in the early stages of their YouTube journey, from gamers showing off their sprints to trend-setting DIY makeup tutorials. A new YPP tier with lower requirements will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers, and Channel Memberships. To reward creators in a variety of formats, we’ll have pathways for long-form, short-form, and live creators to join this new tier in 2023. Stay tuned for more details.

To be clear, nothing will change with our existing criteria – creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. But these changes reflect the diversity of our growing community of creators. Creators can choose the option that works best for their channel while maintaining the same level of brand safety for advertisers. You can learn more here.

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