The LPGA continued its growth spurt on Friday by introducing a new event backed by a first-time sponsor on a premium course hosted by one of its best-known personalities.
The Mizuho Americas Open will take place May 29-June 4, 2023, in the shadow of New York City at the Liberty National Golf Club in Jersey City, NJ, which has hosted the Presidents Cup and the PGA Tour playoffs. The event represents Mizuho Americas’ first foray into sports sponsorship and has funded a purse of $2.75 million, making the tournament the third richest non-major event on the circuit.
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The company has also teamed up with Michelle Wie West, who will serve as tournament host and become a brand ambassador for the financial institution.
As an added twist, the tournament will be held at the same time as an American Junior Golf Association event, allowing 24 of the top amateur girls ages 12-19 to play alongside LPGA competitors during the Saturday and Sunday rounds. “When I announced I was stepping away from competitive golf earlier this year, my goal was to continue to live by the LPGA mantra of ‘Act Like a Founder’ and leave the game better than I found it,” Wie West, 32, he said in a press release. “We will be able to do just that and impact future generations of the game. I am very proud to host this groundbreaking event and partner with a company that sees the value in supporting women’s golf.”
Mizuho Worldwide, a global financial services company with $1.67 trillion in total assets, has previously sponsored the Tokyo Marathon and the Tokyo Olympics and Paralympics, but this is the first sports connection for the Americas division. She partnered with Excel Sports Management, which owns the event, and was drawn to the LPGA, at least in part, by the opportunity to seek “a purpose-driven partnership that aligns our shared values of opportunity, fairness and advancing the next generation.” generation”. of talent,” Shuji Matsuura, president and CEO of Mizuho Americas, said in the statement.
Mizuho is not the first to see the appeal of the women’s game. The new tournament will give the LPGA 32 events on the 2023 schedule with a record purse of $93.5 million. That’s up from $68.5 million in 2018. At the same time, TV exposure continues to grow, with 10 events appearing on network TV this year compared to six the year before.
“The LPGA is committed to integrating and growing all parts of the women’s golf ecosystem, and this event is perfectly aligned with that goal,” said LPGA Commissioner Mollie Marcoux Samaan. “From the first time we met with the Mizuho and Liberty National teams, it was clear how committed they both were to making this a game-changing event for players, employees and fans, and more broadly using the tournament as a platform to advance. opportunities for girls and women on and off the golf course”.
Part of the LPGA’s success in recent years has come from playing more frequently at the game’s most respected courses, from St. Andrews, Pebble Beach and Baltusrol to Muirfield, Pinehurst and Congressional. Liberty National joins the series of high-profile designs. She also offers views made for social media of New York Harbor and the Statue of Liberty, another woman who stands for something and knows how to turn heads.
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