Twitter offers free ads to brands who advertise on its platform - WSJ

Twitter offers free ads to brands who advertise on its platform – WSJ

Jan 13 (Reuters) – Twitter Inc is offering free ads to brands who advertise on its platform, a bid to attract brands to the social media platform, which has seen its ad business deteriorate following its acquisition of Elon Musk, the Twitter reported. Wall Street Journal. on Friday.

Twitter provides free ad space by offering to match advertisers’ ad spend up to $250,000, according to the report, which cites emails reviewed by the Journal.

Twitter did not respond to Reuters’ request for comment after business hours.

Reporting by Maria Ponnezhath in Bengaluru; Edited by Sandra Maler

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