Twitter offers to match advertisers who spend up to $250,000

Twitter offers to match advertisers who spend up to $250,000

Musk’s Twitter continues its downward spiral. The last? The platform is offering to match advertisers up to $250,000 in a desperate plea for ad buyers to come back, reports The Wall Street Journal.

For brands to take advantage of the incentive, the $500,000 in advertising must be available by February 28. And this isn’t Twitter’s first attempt to lure advertisers in – in December, Twitter offered $500,000 worth of free ads to brands that spent $500,000 with a cap of $1 million.

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The social media platform has lost many of its top advertisers since Musk took over, a huge blow considering that 90 percent of Twitter’s revenue comes from advertising. Media Matters reported in November, just a month after Musk’s reign began, that 50 of the top 100 advertisers left the platform. Some advertisers quietly reduced their ad spending, while others, including Chevrolet, Chipotle, Ford and Jeep, issued statements about their decision to leave.

Twitter also announced that it will allow political ads to appear on its platform again after banning them in 2019, further evidence of Twitter’s desperation for ad revenue.

The next thing you know, Twitter will recruit sign-spinners to win back advertisers.

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