Why the Internet Thinks Taylor Swift Will—or Won't—Perform at the Super Bowl Halftime Show

Why the Internet Thinks Taylor Swift Will—or Won’t—Perform at the Super Bowl Halftime Show

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Taylor Swift fans were convinced Friday that the superstar would headline next year’s Super Bowl halftime show following an announcement from Apple Music, an impending album release and conflicting reports citing secret sources. .

key facts

apple music Announced at midnight on Friday it took over from Pepsi as sponsor of the halftime show; Swift is known for leaving cryptic and suggestive hints about her upcoming projects and her new album. midnights will premiere on October 21.

As Swifties shared performance theories on social media, Variety reported a list of reasons why the Apple News acquisition could mean a Swift halftime show, sheepishly ending the story with “and finally, three sources close to the situation say Variety what’s going on.”

Variety noted that performing at the halftime show could be a timely promotion for good nightas well as a possible tour that could follow the release of the album.

The report also claimed that Swift’s endorsement deal with Coca-Cola might have prevented her from headlining a Pepsi-backed show, leaving the upcoming halftime performance a perfect opportunity for her to take the stage.

In response, TMZ released an exclusive report, citing “sources with direct knowledge” as saying “Taylor will NOT be performing at Super Bowl LVII in Arizona.”

People He also reported that Swift is not scheduled to perform.

Swift, Apple Music and Jay Z’s Roc Nation, which signed a multi-year deal with the NFL in 2019 to put on the halftime shows following criticism of the league’s treatment of Colin Kaepernick, have not commented on the matter. the rumors.

key background

Since Roc Nation began producing the halftime shows, its headliners have been almost exclusively people of color: Jennifer Lopez and Shakira in 2020, The Weeknd in 2021, and Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Eminem at LA Rap’s February Celebration. Pepsi Announced in May it was ending its 10-year sponsorship of the halftime show.


fast advertised midnights came while accepting an award at the Video Music Awards last month. The album consists of 13 songs, her special number, which tell “stories of 13 sleepless nights spread throughout my life”. Swift launched a TikTok series this week to announce the album’s song titles, with the first being track number 13, “Mastermind.”

What to watch

Super Bowl LVII will take place on February 12 at State Farm Stadium in Arizona. The announcement for last year’s halftime show was made on September 30, which means this year’s headliner could be announced soon.

Forbes Rating

$570 million. That’s Swift’s estimated value as of June, according to Forbesplacing it at No. 48 in Forbes’ list of the richest self-made women in the United States and number 25 in Forbes’ list of the highest paid artists in 2022.

Other readings

Taylor Swift announces new album ‘Midnights’ during MTV VMA acceptance speech (Forbes)

Man arrested for breaking and entering Taylor Swift’s apartment building in Manhattan (Forbes)

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